Thursday, July 1, 2010

The End and the Beginning

As our sales season winds down, the catalog and marketing season begins. We recently e-mailed a survey to our home garden newsletter subscribers and the results were fantastic. We had well over 2000 responses, and they were packed with ideas for making Harris Seeds a better business for our customers.

We plan to sit down this Thursday and discuss our findings with the good folks that work in our marketing department. It should be a lot of fun, and very helpful, to say the least.

Next year’s catalogs are now in the early production stages. We begin with our Professional Growers’ Flower Seed and Plug & Liner Catalogs. We then move on to our Professional Growers’ Vegetable Seed Catalog, and end up in the fall with the production of our Home Garden Catalog. That’s over 500 pages of catalog production, and I can tell you from experience, it is a very demanding time for the marketing folks. We shall not be without things to do this summer!

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